Augmented reality layers digital content onto the physical world, and in 2024 most of your users already carry a capable AR device in their pocket. That changes the calculus for what is worth building.
Beyond the novelty filter
The early wave of AR was face filters and furniture previews. The current wave is practical: navigation overlays, live product information, guided repair, and try-before-you-buy that genuinely reduces returns.
The best AR feels less like magic and more like the friction simply disappearing.
The web is an AR platform now
WebAR means you can deliver an experience through a link — no app install, no friction. For marketing and commerce, that removes the single biggest reason AR projects used to fail.
High-value AR use cases
- Visualising products in a real space
- Step-by-step guided instructions
- Contextual information overlays
- Interactive packaging and print
AR works best when it solves a specific moment of confusion or hesitation. We help teams find that moment and build something people actually use twice.