For most businesses the majority of traffic is now mobile. "Mobile-friendly" stopped being a nice-to-have years ago — it is the default experience, and the desktop is the adaptation.
Design for thumbs, not cursors
Touch targets need room. Buttons and links that are trivial to click with a mouse become frustrating on a phone held one-handed on a moving train. Size and spacing are accessibility, not decoration.
Mobile-friendly is not a smaller version of your site — it is the real version for most of your users.
Respect the network
Your users are not all on office wifi. Heavy images, blocking scripts and huge fonts turn a beautiful design into a blank screen on a real mobile connection.
The nine checks worth running today
- Tap targets at least 44px
- Readable text without zooming
- No horizontal scrolling
- Fast loads on a throttled connection
- Forms that use the right mobile keyboards
- Sticky, reachable primary actions
- Images sized and compressed for mobile
- Legible contrast in sunlight
- Tested on real devices, not just a resizer
Mobile is where the first impression happens. We build responsive experiences that feel native to the device in the user’s hand.