eLaundry

Laundry is unusual among on-demand services: there are two physical handoffs, days apart, with the customer's property in between. The product has to hold state across that gap and never lose track of whose garments are where.

A driver on a doorstep and a counter operator processing a batch are doing real work under time pressure. Designing only for the customer would have left the people who run the service with nothing usable.

Nobody reads instructions to book a laundry pickup. The flow had to be legible on first contact, on a phone, with no onboarding — which is a design problem before it is an engineering one.

A visual language and icon set built so the flow reads at a glance — the step someone is on, what happens next, and what it will cost, without a legend.

Booking a pickup, choosing a service, tracking the order and paying, delivered natively on both platforms rather than through a single cross-platform compromise.

The other side of the same product: the apps used by the people collecting, processing and returning the order, built for one-handed use in the field.

A web admin covering routing, dispatch, billing and reporting — the control surface the business is actually run from, and the difference between an app and a service.

The complete journey designed as one thing, from the first booking screen through to the garments coming back, so the handoffs between customer, driver and counter are explicit rather than assumed.

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See how we deliver ui/ux & software design for clients worldwide.