MealDaay

Customers and kitchen owners use the same app and need almost nothing in common. That is a role-aware product, not two products — the account decides which experience the app assembles at sign-in.

The supply side is individual people cooking from home, with variable capacity and no point-of-sale system behind them. Anything that assumed a restaurant back office would simply not be used.

Showing the nearest kitchen on a map is the easy half. Getting a specific meal from that kitchen to a specific door, and reporting what happened, is the part the business runs on.

Clients, kitchen owners and admin each get the tools their role needs, delivered through one application rather than separate downloads for each side of the marketplace.

The full path from cart to doorstep — the kitchen sees the order, accepts it, prepares it and dispatches it, with each transition visible to the customer waiting on it.

Customers find the kitchens close enough to actually cook for them, and the delivery leg is mapped end to end rather than left to a phone call.

Customers are on a phone, so that experience came first. Kitchen owners and admin work on a screen where a table is readable, so they got a web app.

Order and fulfilment data surfaced to the platform admin, so the operator can see how the marketplace is performing without asking either side of it.

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